Industry Alcoholic beverage Products Beer Website www.shortsbrewing.com Founded 2004 | Area served Michigan Production output 34,443 Barrels (2014) Founder Joe Short | |
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Headquarters Bellaire, Michigan, United States Profiles | ||
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Short's Brewing Company is a brewpub and microbrewery in Bellaire, Michigan, United States. Registered in 2002, the company opened its pub in 2004. In 2008, a production facility in Elk Rapids, Michigan was purchased and renovated to accommodate larger scale batches.
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History
Short's Brewing Company was registered as a business in 2002 with the State of Michigan by 22-year-old Joe Short.
In 2003 a 100-year-old empty hardware store in Bellaire, Michigan was refurbished for use as a brewpub. The pub opened on April 26, 2004, initially housing a seven barrel brewing system utilizing five fermentors and five serving tanks. First year production totaled 178 barrels. During the fall of 2006, Short began work on The Imperial Beer Series. By 2007 the 13 series beers were released, each one with its own trading card and story.
Short's purchased an old manufacturing building in Elk Rapids, Michigan in January 2008, to accommodate larger scale batches separate from the brewing done on-site at the brewpub. The first Elk Rapids batch of beer was brewed in January 2009. With the Elk Rapids warehouse facilities, production capacity increased to thirty thousand barrels per year. The bottling line is designed to process 800 cases per day.
In 2013, the company set a world record for the largest tap takeover when it served 100 Short's draughts for the August 22 opening of HopCat's new location in East Lansing, Michigan. In 2014 the company produced 34,443 barrels.
Pub
The pub offers space for community gatherings, local art (even the bar was made by locals), and live performance. The pub always has 20 beers and Starcut Ciders on tap.
Production site
The Elk Rapids production site is a 30-barrel brewhouse. The site has 21 fermentors and 6 bright tanks. Short's beer is brewed with natural ingredients and is unfiltered. Every bottled product and some kegs are flash pasteurized. The production site is geared to brew and package 56 different beers in 2014.
Availability
The beer is distributed mostly in the upper and lower Michigan peninsulas, and is sold in over 3,200 locations statewide. Short's beers are packaged in 12oz bottles and various sizes of kegs. Flagship brews are available year-round in the state of Michigan. Additionally Short's bottles over 40 seasonal and specialty beers annually. In January 2016, Short's announced that it will expand its distribution territory for both brands (Short's Brew and Starcut Ciders) to include additional states. In March 2016, Short's began distribution in Indiana and Ohio markets through Cavalier Distributing.
Culture
The company culture begins with the concept of the public house or “pub.” Compared to other alcohol establishments, pubs hold a unique place in the American experience. The colonial pub was the pillar of the community. Pubs were places to catch up on local business, gather a good meal and take in a libation brewed on site by the local publican. Early taverns were full of life and comfort. The Short’s Pub in Bellaire, MI is an attempt to revive that hominess and is representative of the quality, creativity and conviviality throughout the company and products. The family-oriented and entrepreneurial nature of the brewpub extends through the fabric of the company as a whole. Creativity is consistently encouraged among the entire staff, with an understanding that all employees have much to contribute to the Short’s Brewing Company ethos. Exemplifying the “power of smallness,” Short’s enjoys the excitement of being one of the largest craft breweries in Michigan while also maintaining the tight-knit, hard-working attitude of a small business. Matching the seriousness of purpose in the workplace is a driving passion for recreation. Located in the heart of what we know as the “real” up north (Antrim County has a total of two traffic lights), easy accessibility truly makes the natural world our playground. Whether it's mountain biking or kayaking, trail running or hiking, snowshoeing or alpine-, cross-country-, or water-skiing, the Short’s staff plays with the same lust for life that inspires every beer brewed.
Awards
2009 Great American Beer Festival
2010 RateBeer Best Beers In The World
2010 Great American Beer Festival
2010 World Beer Cup
2011 Draft Magazine Top 25 Beers of the Year
2014 Great American Beer Festival
2015 Great American Beer Festival