Shoppable Windows

Shoppable windows are displays of retail merchandise housed within a glass enclosure or window, where the merchandise can be purchased by phone or internet without the customer entering a store or physically purchasing the item. Ebay launched the first such windows in 2013, with windows nine feet long and two feet high displayed in Manhattan. The first window displayed merchandise from Kate Spade New York. The first locations were on 8th Street, Spring Street, Orchard Street and Gansevoort Street. A prototype for the project occurred in late 2011 with digital shop windows, however those windows did not allow the purchase of the merchandise showed. The 2013 windows allowed items to be purchased via touchscreen and for delivery of the items in the city within an hour. Abe Garver of Fox Business Network highlighted the invention as a new movement in the industry of television commerce.