Rahul Sharma (Editor)

Shoot (advertising magazine)

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Editor
  
Robert Goldrich

Publisher
  
DCA Business Media LLC

Country
  
United States

Categories
  
Trade magazine

First issue
  
1990 (1990)

Frequency
  
print: monthly except January and July; online: weekly on Friday

Shoot (stylized SHOOT) is a trade magazine for the advertising industry that was established in 1990 as BackStage/Shoot, providing news and information about advertising agencies, executives, and creative advertising professionals. It also issues awards each year recognizing various elements of advertising, such as a "New Directors Showcase", and "Best Work You May Never See".

History

The magazine was established in December 1960 under the title Back Stage, in a newspaper format covering theatre and commercial production. The owners were Ira Eaker and Allen Zwerdling. In the late 1980s, they sold the paper to British Phonographic Industry and the newspaper was split into two in the summer of 1990. On July 6, 1990, the portion known as Back Stage Shoot was spun off into a full, standalone publication, BackStage/Shoot. The concept was to have the original Back Stage publication concentrate on actors, performing artists, and theatre, while Shoot would continue to "serve the news and information needs of creative and production decision-makers at ad agencies, and executives & artisans in the production industry". To emphasize the change, the official Back Stage tagline, "The complete service weekly for the communications and entertainment industry"? was switched to "The Performing Arts Weekly." In 1994, BackStage/Shoot was renamed simply SHOOT.

In 2005, the primary Back Stage tagline changed from "The Performing Arts Weekly" to "The Actor's Resource", and sister publication SHOOT (and ShootOnline.com) was sold to DCA Business Media LLC. The SHOOTonline website was launched that year, along with an electronic version of the publication.

References

Shoot (advertising magazine) Wikipedia