Product type Personal care Markets International | Introduced 1991 Website www.sheamoisture.com | |
Owner Richelieu Dennis, Nyema Tubman & Mary Dennis Country United States of America | ||
Shea Moisture is a personal care company which focuses on shampoo, conditioner and body wash. The company was founded in Harlem in 1991 by Liberians Nyema Tubman and Richelieu Dennis (and his mother Mary Dennis), both of whom were refugees to the United States. The company was inspired by Dennis' Sierra Leonean grandmother, Sofi Tucker, who sold shea butter at a village market in Bonthe, Sierra Leone in 1912.
In 2015 and 2016, Shea Moisture was voted Overall Favorite Brand in Naturally Curly's annual Best of the Best survey.
The company generated controversy for their ad featuring a white baby.
References
Shea Moisture Wikipedia(Text) CC BY-SA