Sharqzadegi or Sharghzadegi (Persian: شرق زدگی) is a pejorative Persian term variously translated as "Eastoxification." It is used to refer to the loss of Iranian independence in the fields manufacturing, products and innovation due to the import of cheap Chinese alternatives. This has become especially pertinent in the early half the 21st century with the increase in Chinese automotive companies inside Iran. Unlike "Westoxification", "Eastofixication" does not infer Iranians' interest in Oriental culture, however is in 2015 limited to the appropriation and rise of Chinese industry in Iran. Eastoxifiation first appearance in printed literature in the English languages dates back to 1984, where Martin E. Marty Fundamentalisms and Society: Reclaiming the Sciences, the Family, and Education states that sharqhzadeqi is the act of appreciation of Eastern culture.
Eastoxifiation's first appearance is in a blog in 2006, where the author only called Mohammad writes about the impact of China on Iran. The word also appears in other blogs and written sources from 2006 onwards with increasing usage.
The topic is also in common use among the newswriting community in Iran. In 2014 Khabaronline an online news portal highlights the phrase.
The antonym of the phrase, Gharbzadegi was first coined by Ahmad Fardid, a professor of philosophy at the University of Tehran, in the 1940s. it gained common usage following the clandestine publication in 1962 of the book Occidentosis: A Plague from the West by Jalal Al-e Ahmad.
Eastoxification in English language
In english the word was first coined by artist Anahita Razmi. http://www.thenational.ae/arts-lifestyle/art/anahita-razmis-exhibition-sharghzadegi-turns-a-fascination-for-the-west-on-its-head It then was used in the English language newspaper the Financial Tribune by writer Morteza Raad, in 2015 about the rise in lower cost Chinese products.