Neha Patil (Editor)

Shalimar Paints

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Type
  
Public BSE: 509874

Products
  
Paint

Headquarters
  
Mumbai

Founders
  
AN Turner, AC Wright

Industry
  
Paint

Website
  
Official Website

Founded
  
1902

Shalimar Paints httpsuploadwikimediaorgwikipediacommonsff

Key people
  
Mr. Ratan Jindal Mr. Girish Jhunjhnuwala Mr. Surender Bhatia

Revenue
  
₹3,673 million (US$55 million)

Stock price
  
SHALPAINTS (NSE) ₹ 166.00 -3.00 (-1.78%)31 Mar, 3:30 PM IST - Disclaimer

Profiles

Shalimar Paints BSE: 509874 is an Indian paints manufacturing company. The company is engaged in manufacturing and marketing of decorative paints and industrial coatings. Some of India’s iconic buildings and structures such as the Howrah Bridge, Rashtrapati Bhawan, Salt Lake Stadium, All India Institute of Medical Sciences, and many others, continue to be painted with Shalimar Paints.

History

It can be said that the history of Shalimar Paints is the history of the paints industry in India and also in South East Asia. Shalimar Paints was founded in 1902 by two British entrepreneurs AN Turner and AC Wright as Shalimar Paints Colour & Varnish Ltd. In the same year, the company set up a large scale manufacturing plant in Howrah, West Bengal, the first such plant in entire South East Asia. In 1928, Pinchin Johnson & Associates of UK bought control from the British entrepreneurs AN Turner and AC Wright. In 1963, the company's name was changed to Shalimar Paints Ltd. after Turner Morisson & Co stepped in as new management.

With access to high-end technology, the company introduced many firsts in the industrial coatings segment such as high build zinc coatings, radiation resistant coatings for nuclear power plants, polyurethane paint for fighter aircraft and railway coaches, among others. Shalimar was the first company to paint a fighter aircraft for the Indian Army.

In 1972 Shalimar went public and in 1989, the company was acquired by the O.P. Jindal Group and the Hong-Kong based S.S. Jhunjhnuwala Group. From May’2015 affair of the company are managed by Mr. Surender Bhatia as whole time director.

Strategic Transformation

In 2013, Shalimar Paints started a journey of strategic transformation to become one of the top players in the decorative paints segment. As part of the strategy, the company is transitioning to become a more consumer-centric company by growing its decorative business. In 2014, this century-old paint brand rejuvenated its logo and refreshed its positioning to connect with today's consumers. Recognizing the brand's transformation, Shalimar Paints was awarded the Brand Excellence Award for Brand Revitalization by Ananda Bazar Patrika (ABP) Group in association with World Marketing Congress. Apart from rejuvenating its brand, the company is improving its product mix, launching new products, strengthening relationship with dealer partners, improving distribution strengthening processes and Information System and augmenting manufacturing capacity.

Presence and Offerings

Shalimar Paints is present in over 2000 cities and towns of India through a network of more than 8000 dealers. The company has three manufacturing units in Howrah, West Bengal; Nashik, Maharashtra; Sikandrabad, Uttar Pradesh and a new plant is coming up in Goomidipoondi, near Chennai, Tamil Nadu. It has two Research & Development centers in Howrah, West Bengal and Nashik, Maharashtra, focusing on technology, product and process innovations. The company has an exhaustive range of products in decorative paints and industrial coatings. Shalimar's decorative business covers both interior and exterior paints where it has a number of flagship brands. Under the tinting brand "Color Space", Shalimar offers more than 1,000 shades across all product lines to its customers.

References

Shalimar Paints Wikipedia