Puneet Varma (Editor)

Serrano (restaurant)

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Type
  
Private

Genre
  
Fast Casual

Number of locations
  
10 (2012)

Founded
  
2002

Industry
  
Restaurant

Headquarters
  
Reykjavík, Iceland

Area served
  
Iceland, Sweden

Serrano (restaurant)

Founders
  
Einar Örn Einarsson, Emil Helgi Lárusson

Profiles

Serrano is a chain of Tex Mex restaurants in Iceland and Stockholm, Sweden, owned by Emil Helgi Lárusson and Einar Örn Einarsson from Iceland. By 2012, the chain had six restaurants in Iceland and four in Sweden, all of which are in the Stockholm area. Serrano's menu consists of burritos, quesadillas, nachos and salads.

The chain was started by Lárusson and Einarsson in Reykjavík in 2002. First location in Sweden was opened in 2009.

Serrano was voted best fast food restaurant in Sweden by Arla Foods in 2011 and the tastiest restaurant of the year in the 2010 Swedish restaurant gala.

In April 2013, all six restaurants in Sweden were renamed Zocalo.

Einarsson sold all of the shares in the Icelandic restaurants to his partner and co-founder Lárusson in June 2014 while remaining as co-owner of the Swedish Zocalo restaurants with Lárusson.

References

Serrano (restaurant) Wikipedia