Sequah Medicine Company began in 1887 as the Sequah Medicine Co Ltd selling patent medicines such as prairie flower and Indian oil using traveling salesman, known as Sequahs. The traveling salesmen were quack doctors. One such example is Peter Alexander Gordon, who went under the pseudonym James Kaspar. Gordon sold the Sequah Patent Medicine in Great Britain, Ireland, the West Indies and North America and South Africa.
Sequah products were sold using the device of a traveling medicine show. These shows consisted of a warm-up act of music and other entertainments which attracted a crowd in order for the traveling salesman to begin his pitch. The British version, introduced in 1890, was made up of a fairground steam organ. The Government soon declared the practice of selling patent medicines in such a fashion illegal. The company went into liquidation in 1895 and was liquidated on March 26, 1909.