Industry Security Headquarters Malmö, Sweden Founded 1988, Sweden | Area served Europe, South America Founder Dick Seger Parent organization Verisure Holding AB | |
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Type Privately held Aktiebolag Products Alarm services for business customers and consumers Website www.securitas-direct.com CEO Austin Lally (1 Aug 2014–) Profiles | ||
Securitas Direct is a security company based in Malmö, Sweden and active in 14 countries in Europe and South America. It was listed at Nasdaq OMX Stockholm in 2006, when it was distributed to the shareholders of Securitas AB. In 2008, the company was bought by ESML Intressenter AB and delisted. In 2011, ESML sells Securitas Direct to Bain Capital and Hellman & Friedman.
Verisure is the new name of Securitas Direct's consumer branch and the company name in 14 countries - Spain, Sweden, Norway, Finland, Denmark, Belgium, Holland, France, Portugal, Italy, Brazil, Chile, Peru and the United Kingdom.
In the remaining countries the company name is Securitas Direct but will eventually change to Verisure. The Swedish unit addressing the business segment holds the name Securitas Direct and will not change to Verisure.
In a judgement from April 2015 the district court of Amsterdam, The Netherlands, ruled that the direct canvassing (doorstep selling directly to consumers), with alarm systems and associated multiyear PAC subscriptions, one of the primary commercial practices of Verisure (Securitas Direct), is unlawful towards consumers.