Revenue RM750million Founder Datuk Steven Sim CEO Datuk Steven Sim (1997–) | Products Cakes and fuisine food Founded 1997 | |
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Key people Tan Sri Dato' Steven Sim Owners Secret Recipe Cakes and Café Sdn Bhd Website www.secretrecipe.com.my Profiles | ||
Secret Recipe is a Malaysian halal-certified café chain company established since 1997. It has international branches in Singapore, Indonesia, Thailand, China, Brunei, Cambodia, Myanmar and Maldives. It serves cakes and fusion food in a service environment.
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As a leading and largest café chain in Malaysia with Halal-certification awarded by Jabatan Kemajuan Islam Malaysia (JAKIM), Secret Recipe is committed to continue to adhere to the standards of preparation of all food and processing plant in the restaurant in accordance to the regulatory guidelines including HACCP and VHM guidelines. Customers are offered a variety of fusion food, cake creations and pastries, with a range of ice cream and beverages.
History
Founded in 1997, the company has registered double digit growth for the past five years. On 15 February 2014, Fosun International, a Chinese investment company invested a total of RMB210.5 million ($30.7 million) in Secret Recipe, thus becoming the second largest shareholder in the company.Template:Third part inline
Locations
Since its establishment, Secret Recipe has expanded to over 440 cafés throughout Asia: The company opened branches in Australia, but due to the high costs of starting up a franchise, the operation was ceased. Secret Recipe also plans to enter the India and New Zealand markets in the future.