Type Blended whiskey Proof (US) 80 | Manufacturer Diageo | |
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Related products Similar Crown Royal, 7 and 7, Canadian whisky, Water, Goldschläger | ||
Seagram's Seven Crown, also called Seagram's Seven, is a blended American whiskey produced by Diageo under the Seagram name. Seagram's beverage division was acquired by Diageo, Pernod Ricard, and The Coca-Cola Company in 2000.
Seagram's Seven is typically consumed in combination with a non-alcoholic beverage, such as ginger ale, cola or lemon-lime soda, in a highball. Seagram's Seven with 7 Up is known as a "7 and 7". It's also often used as an ingredient in Manhattans. Seagram's Seven has an ABV of 40%.
Sales history
Seven Crown was popular in the 1970s, but saw a decrease in success along with most whiskeys in the 1980s and 1990s when many consumers left for vodka and rum. The brand sold thirty-two million cases in 1970, but only sold eight million in 1993.
