Name Scott Davis | Role Branding consultant | |
 | ||
Books Brand Asset Management: Driving Profitable Growth Through Your Brands Education University of Illinois at Urbana–Champaign, Kellogg School of Management | ||
Scott Davis (born 1964) is an American marketing consultant and author of three books on brand and market strategy.
Biography
Davis received his B.S. in Marketing Management from the University of Illinois, and his Master of Management from the Kellogg School of Management at Northwestern University.
He began his career at Procter & Gamble, eventually moving to Kuczmarski & Associates where he would remain for 12 years as Senior Partner. Davis joined Prophet_(Company) in 2000 as a senior partner in charge of opening Prophet's Chicago location and was promoted to "chief growth officer" in 2010.
Davis is an Adjunct Professor at the Kellogg School of Management at Northwestern University, as well as a guest lecturer at other graduate schools including NYU, Harvard, Notre Dame, Medill, and Columbia University. He is also a contributing writer to publications including Forbes and Ad Age.