Save the Tiger Fund (or STF for short) was established in 1995 as a partnership between the ExxonMobil Foundation and the National Fish and Wildlife Foundation, STF gave 336 grants totaling $17.3 million between 1995 and 2009, amounting to about one quarter of all philanthropic funds spent on tiger conservation globally. ExxonMobil's contribution to this effort is the largest single corporate commitment to saving a species.
The corporation included Esso Petroleum well known for the advertising slogan: Put a tiger in your tank.
References
Save the Tiger Fund Wikipedia(Text) CC BY-SA