Owned by Essel Group Country India | Picture format 4:3 1080p SDTV Language Odia | |
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Launched 1 September 2010; 6 years ago (2010-09-01) Network Zee Entertainment Enterprises | ||
Sarthak TV is a popular Indian General Entertainment Channel broadcasting in the regional language Odia and is most viewed channel since more than a year as per the ratings provided by TAM and now BARC. It is known for serving its viewers with a mix of exclusive entertaining content, not limited to mega serials/daily soaps like other Odia channels.The main reason for the success of Sarthak TV is its share of different exclusive shows like serials, movies, jatras, reality shows and music.
ZEEL acquired Sarthak TV on 15h July 2015. The current Business Head of Sarthak TV is Mr. Bhupesh Sharma; he has been associated with ZEEL since 9 years. The current Programming Head is Ms. Arjya Patnaik who has been a part of the Zee fraternity since 6 years. With a manpower of more than 75 skilled technicians, creative and managerial personnels, Sarthak TV functions at the heart of Cuttack in the oldest city of Odisha.