Neha Patil (Editor)

Sanspareils Greenlands

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Products
  
Sporting Equipment

Founded
  
1950

Website
  
www.sgcricket.com

Sanspareils Greenlands httpscricmaxcomwpcontentuploads201603max

Industry
  
Sporting goods (cricket,

Headquarters
  
Meerut, Uttar Pradesh, India

Area served
  
Australia, South Africa, New Zealand, United Kingdom, Bangladesh, India

Paras anand sanspareils greenlands on cnbc young turks


Sanspareils Greenlands (SG) is a manufacturer of cricket equipment. Its balls are used in Test cricket and in the Ranji Trophy in India. They have a more prominent seam than the Kookaburra balls used for Test matches in rest of the world apart from England and West Indies, resulting from the thicker thread used for stitching.

Its factory has been in Meerut, Uttar Pradesh since 1950.

SG has been exporting bats manufactured in Meerut to the UK and Australia for most of the international cricket brands. The company has been the market leader in India with legends like Sunil Gavaskar, Mohammad Azharuddin and Rahul Dravid endorsing the brand. In 2008, Virender Sehwag becomes an SG brand ambassador.

Since 1994, all Test Matches played in India have been played with SG balls. SG bats have been used by Sunil Gavaskar and Rahul Dravid. Although its initials also matches with that of its previous user Sunil Gavaskar, its ownership isn't related to him. List of sponsorship are Shane Watson, Marlon Samuels, Hardik Pandya, Cheteshwar Pujara, Shakib Al Hasan, Soumya Sarkar, Parthiv Patel, Rishabh Pant, Amit Mishra, Prithvi Shaw, Manoj Tiwary, Vinay Kumar , Shahbaz Nadeem, Ishank Jaggi , Karn Sharma and Bhuvneshwar Kumar.

Suresh Raina was also using SG bats between 2003 and 2012. Between 1992-1996 Kiran More, Ajay Sharma, Nayan Mongia, and many other International players started using SG cricket gear there on.

SG Test balls are handmade and at Rs 1149 each are said to be 20% of the price of Kookaburra balls.

References

Sanspareils Greenlands Wikipedia


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