Salter Brothers Entertainment

Salter Brothers Entertainment was founded by British brothers Simon and Andrew Salter, the founders and creators of The Feeling Nuts Movement. Salter Brothers is an entertainment, media and marketing agency and production company with investments in music, television, sport, technology and philanthropy. Their clients include David Haye, Velocity, The LADBible Group. It was announced during a press conference on 24 November 2015 that Salter Brothers Entertainment had entered into a joint venture with former Heavyweight Champion David Haye as the management behind 'Brand Haye' and promoters behind Haye's comeback fight on 16 January 2016 at The O2 Arena in London, which they marketed as Haye Day. The event was viewed by Haye's largest ever TV audience, over 3 million. A large number of celebrity friends of the brothers were in attendance; Sigma performed an opening concert and A-lister guests ringside included Benedict Cumberbatch and Idris Elba. It was also the first ever live boxing fight filmed and streamed live in VR and 360.