Headquarters Manhattan, New York Website www.swellbottle.com Founded 2010 Type of business Privately held company | Products Water bottles Founder Sarah Kauss CEO Sarah Kauss (2010–) | |
Profiles | ||
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S'well is a reusable water bottle company headquartered in Manhattan, New York. Sarah Kauss founded the company in 2010. Kauss is the CEO of the company.
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History
S'well was founded by Sarah Kauss in 2010. Kauss started the company after attending a panel at her five-year Harvard Business School reunion focused on the global clean water crisis. She initially invested $30,000 of her own savings and operated out of a brownstone in Manhattan. A year after the company launched, S'well experienced what is widely referred to as the "Oprah Effect" after being featured in O, The Oprah Magazine. From 2013 to 2014, the company's revenue had grown 400 percent, generating $10 million in sales by the end of the year. S'well's operations relocated to the Flatiron District of Manhattan in 2015. By May 2015, S'well had sold 4 million bottles. In 2016, Forbes reported that the company was listed first in a ranking of the fifty fastest growing women-owned or led companies after revenues increased from $10 million in 2013 to $47 million in 2015. The growth rate resulted in a listing on Crain's 2016 Fast50. In March 2016, S'Well released S'ip by S'well, a line of 15oz bottles sold through retail chain Target.
Product
The company sells bottles that hold 9 US fluid ounces (270 millilitres), 17 US fl oz (500 ml) or 26 US fl oz (770 ml). They are double insulated stainless steel and reusable. By April 2015, S'well was selling over 90 different styles. The manufacturer claims the bottles are non-leaching, non-toxic and maintain the content's temperature for 12 to 24 hours.
A 2015 consumer report tested the efficacy of the S'well bottle. Initially filling the bottle with water at 40 degrees Fahrenheit (4 degrees Celsius), the testers compared changes in temperature using a regular plastic bottle as the control. After five hours, the plastic bottle's water temperature read 79 °F (26 °C) while the S'well's water read 41 °F (5 °C). After twenty-four hours, the plastic bottle's water was at 84 °F (29 °C), the S'well's water at 65 °F (18 °C).
Testing the product's heat retention claim, the testers filled the bottle with hot coffee. The initial temperature was above 168 degrees Fahrenheit (76 degrees Celsius). Six hours later, the thermometer read more than 140 °F (60 °C). Twelve hours later the temperature was 126 °F (52 °C), dropping more than 40 degrees Fahrenheit (24 degrees Celsius).