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Rozalex

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Rozalex

Rozalex was a brand of Rozalex Limited, a subsidiary of the Chloride Electrical Storage Company credited with being the first company in the United Kingdom to commercialise topical barrier cream for use in an industrial setting.

The cream was originally developed for use in their Exide works at Clifton Junction near Manchester. Battery manufacture was labour-intensive and used hazardous materials, so skin irritation and contact dermatitis was rife among workers. Chloride began research and development of a barrier cream which could help protect workers and increase productivity.

Company history

The company was founded in 1929 as a spin-off of The Chloride Electrical Storage Co. Ltd.

  • 1969 Newton, Chambers & Company acquired Rozalex Limited and the brand sat along other household names such as IZAL and Zalpon.
  • 1972 Newton, Chambers & Co was subsequently acquired by the Central & Sheerwood Trust an Investment banking and financial services group.
  • 1973 Central & Sheerwood Trust sold the IZAL operation which included Rozalex to Sterling Winthrop's, Sterling Industrial.
  • 1981 Sterling Industrial acquired the Kerodex range of industrial barrier creams and merged them into the Rozalex Range.
  • 1987 Unilever acquired Sterling Industrial in a strategic move to push into the Business to Business hygiene, janitorial and floor care sectors.
  • 2002 Unilever sold the main equity share of its Business to Business division (Lever Industrial-DiverseyLever) to SC Johnson to form JohnsonDiversey.
  • 2008 JohnsonDiversey divests the Rozalex brand to Present Value Limited and Rozalex Limited is reinstated.
  • 2010 Rozalex sponsors the Ginetta G50 car of the Barwell Motorsport team in the 2010 British Touring Car Championship TOCA series driven by Julien Draper
  • 2011 Rozalex sponsors the Aston Martin GT4 car of the Barwell Motorsport team in the 2011 British GT Championship driven by Peter Erceg and Tiff Needell
  • 2011 Rozalex sponsors the Greenpower Education Trust promoting sustainable engineering to young people
  • 2011 Rozalex teams up with Goodwood to supply limited edition tins of handcare products for the 2011 Goodwood Revival.
  • 2012 Present Value divests the Rozalex brand to Hughen Limited. Rozalex is now a fully trading subsidiary of Hughen Limited.
  • 2013 Rozalex launches new Pouch Dispensing System (PDS) for the Industrial / Engineering / Automotive / Marine / Construction and Energy sectors.
  • References

    Rozalex Wikipedia