Industry Brand Management Headquarters Paris, France | Website www.royalties.fr Founded 2008 | |
Founders Alexandre de Coupigny, Olivier Bontemps, David Jobin | ||
Royalties is a brand management agency based in Paris. The agency was originally created in 2008 as Publicis Royalties by Publicis Worldwide and Eurogroup Consulting and is now independently owned by the three founding partners: David Jobin, Olivier Bontemps and Alexandre de Coupigny. Royalties has expanded from the financial assessment of brands to the creation and management of brands, and their visual and verbal identities.
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Since 2008, Royalties has worked with Altarea-Cogedim, Alcatel-Lucent, Atos, Castorama, BHV, C&A, Deutsch Telekom, Groupama-Gan, INWI, Kingfisher, Life Technologies, Mappy, Mobinil, Nobia, Orange, Orascom Telecom, PagesJaunes, RadioFrance, Société des Bains de Mer Monte-Carlo, Société Générale, Solocal Group, TelecelGlobe, United Holding.
History of the agency
De Coupigny and Jobin met while both working at Interbrand in 2003, the former as Director of Brand Valuation and the latter as Managing Director. In 2008, with a view to launching their own agency, they joined with Bontemps, co-founder of the agency View, which specializes in motion design. The three partners pitched their project for a branding agency to various large organizations including the Publicis Group.
At this time, Publicis France, under the leadership of Philippe Lenstchener (past president of Publicis France) were looking to develop a brand management offering. Publicis and Eurogroup jointly contributed to the founding of the agency, which became the flagship branding agency of the Publicis Group. Radio France, Orange S.A., La Société des bains de mer de Monaco and the Solocal Pages Jaunes Group e formed the agency’s initial client-base.
In association with TWBA, Royalties created and continues to manage the Masters course in Branding at the School of Communication at l’Institut d’études politiques de Paris - the sister university of the London School of Economics, with a similar prestige, heritage and approach. The program is offered in French and international (English language) versions. The agency also has a connection with the University of Oxford to promote the mobility of students abroad.
Recognition
Royalties has received several awards for its work: Les Trophées LSA de l’Innovation (with Carré Noir) for the Castorama smart store concept; and the Grand Prix Stratégies Design (2nd prize) for the PagesJaunes redesign.
It was also nominated for the Club des Directeurs Artistiques in 2011 for TUL LAVAL.COM, and for the Super Design award in 2010 for Orange Wi-Fi and Fnac Pro.