Roger Ashby (born 12 September 1947 in England) has an impressive football record, both as a player and manager. He made over 600 appearances for Kettering Town before starting a successful managerial career at Irthlingborough Diamonds, Rushden Town, Rushden & Diamonds, Bedford Town, Grantham Town and Nuneaton Borough.
After being appointed manager of Nuneaton Borough in February 2004 (following the departure of Alan Lewer) Roger Ashby led the club to fourth, third and second place finishes respectively in the Conference North league table. In 2006 he achieved a 3rd round replay against Middlesbrough in the FA Cup.
On Monday 18 December 2006 Ashby quit as Nuneaton Borough manager after a poor run of form. He then became manager of Brackley Town in the Southern League Premier Division but was sacked months later after supposedly applying for the vacant managers job at Worcester City.
Following his dismissal from Brackley, Ashby spent a time un-employed despite an offer to manage Rugby Town which he declined. In 2010 he joined Kettering Town once more as assistant manager to rookie boss Marcus Law, Ashby would later make the move with the Poppies to Nene Park but left the club soon after Law himself leave to take up the vacant managers position at Tamworth Following his departure from Kettering, Roger Ashby had a spell as assistant manager at Solihull Moors, but has now left that position.
His son Nick Ashby used to manage Wellingborough Town 2004, Raunds Town and has since had a spell as assistant manager at Bedworth United. Ashby Junior is now a scout for Watford.