Ritani

Ritani is a fine jewelry company specializing in engagement rings and bridal jewelry. Based in White Plains, New York, the company has e-commerce operations in Seattle, Washington. Initially a wholesale jewelry brand, Ritani launched its transactional website in October 2012. Customers are able to design a custom engagement ring online, then have the ring shipped to a nearby jewelry store to preview in person. The combination of online and in-person shopping puts Ritani in competition with online jewelry retailers such as Blue Nile Inc. and James Allen, as well as traditional jewelers like Tiffany & Co. In 2012, chief investor Cantor Fitzgerald invested $15 million in Ritani, following the Julius Klein Group selling their stake in the company. In January 2014, Ritani was selected for the Forbes list of America's Most Promising Companies for their unique "clicks and bricks" model that blends online shopping and brick-and-mortar stores. In June 2014, Ritani announced that former Blue Nile (company) CEO Diane Irvine had joined the company's board of directors. Ritani's network of independent jewelry store partners has over 180 locations across the US and Canada. The focus of "clicks and bricks" is to educate and guide the customer as they design their own ring, and then establish trust and confidence with a free in-store preview. Ritani has an inventory of over 60,000 diamonds ranging in price from $184 to $1.7 million.

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• Ritani create your custom engagement ring at ritani com
• Ritani engagement rings
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