Type Subsidiary Products Ad serving, ad network Parent organization Yahoo! | Industry Online advertising Website www.rightmedia.com | |
 | ||
Headquarters New York City, New York, United States Founded 30 March 2003, New York City, New York, United States Key people Michael Walrath, Christine Hunsicker, John Roberts | ||
Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to trade digital media. Technology providers develop services for the Exchange via APIs.
Right Media was founded by Michael Walrath and brothers, Noah and Jonah Goodhart.
On October 17, 2006, Yahoo! makes a strategic investment in Right Media. Since the Yahoo! acquisition on April 29, 2007, Right Media has been integrated with Yahoo!'s offerings to small businesses. Right Media's customers included Yahoo! (also an investor) and Fox Interactive Media.
On April 30, 2007, Yahoo! announced the acquisition of Right Media in a total transaction valued at approximately $680 million.
References
Right Media Wikipedia(Text) CC BY-SA