| Richard Perloff|| Author|
| University of Michigan, Ohio State University, University of Wisconsin-Madison|
The dynamics of persua, The Dynamics of Politica, Political Communication: Politics - P, Persuading People To Have Saf, Routledge Communication Series: P
Richard M. Perloff Wikipedia
Richard M. Perloff is an American academic. He is professor of communication at Cleveland State University, where he has taught since 1979. He has written on persuasion, on political communication, on the psychology of perception of the effects of mass media, and on the third-person effect.
Perloff's published work includes:The Dynamics of Persuasion. Hillsdale, New Jersey: Lawrence Erlbaum, 1993Fifth edition, London; New York: Routledge, 2014.
Political Communication: Politics, Press, and Public in America. Mahwah, New Jersey: Lawrence Erlbaum Associates, 1998.
Persuading People to have Safer Sex: Applications of Social Science to the AIDS Crisis. Mahwah, New Jersey: Lawrence Erlbaum Associates, 2001.
The Dynamics of Political Communication: Media and Politics in a Digital Age. Abingdon; New York: Routledge, 2014.
In 2006 he was editor of a special issue of American Behavioral Scientist on racial health-care disparities and communication.