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In 1956, Anthony F. C. Wallace published a paper called "Revitalization Movements" to describe how cultures change themselves. A revitalization movement is a "deliberate, organized, conscious effort by members of a society to construct a more satisfying culture" (p. 265), and Wallace describes at length the processes by which a revitalization movement takes place.
Wallace's model 1956 describes the process of a revitalization movement. It is derived from studies of a Native American religious movement, The Code of Handsome Lake, which may have led to the formation of the Longhouse Religion.
Wallace derived his theory from studies of so-called primitive peoples (preliterate and homogeneous), with particular attention to the Iroquois revitalization movement led by Seneca religious leader and prophet Handsome Lake (1735-1815). Wallace believed that his revitalization model applies to movements as broad and complex as the rise of Christianity, Islam, Buddhism, or Wesleyan Methodism.
Scholars such as Vittorio Lanternari (1963) and Peter Worsley (1968) have developed and adapted Wallace's insights.