Reverse freedom rides were attempts in 1962 by Southern segregationists to send African Americans from cities such as New Orleans to New York City, Chicago, and Cleveland by bus. They were given free bus tickets, and were told that there were high paying jobs waiting for them. They were given promissory notes that were worthless when they arrived. Some of those arriving were able to find work; most could not.
Example
For example, in 1962 Louis and Dorothy Boyd were sent from New Orleans to New York City. They arrived at the Port Authority Bus Terminal in New York City after a forty-three-hour ride with their eight children. There was no job waiting for them, and the check they were given was valueless. Boyd was hired by Harvey Jerome Brudner.
References
Reverse Freedom Rides Wikipedia(Text) CC BY-SA