Directed by Max Zeitler Genre Crime Fiction | First episode date 20 April 2011 Number of seasons 1 Language German | |
Also known as 'Wer rettet Dina Foxx?(orig. german title) Developed by Max ZeitlerKristian Costa-Zahn (Ufa-Lab/online)Burkhard Althoff (ZDF-TV)Milena Bonse (ZDF-online)Leif Alexis (teamWorx/TV)Boris DennulatMartha FriedrichMarkus KaiserswerthMaxim KuphalDrita ParduziPhilipp Zimmermann Written by TVBoris DennulatMax ZeitlerOnlinePhilipp Zimmermann Starring Jesssika RichterMax WoelkySven GerhardBjörn BugriThomas SpencerNatascha HockwinTim Morton UhlenbrockLaura Schwickerath Theme music composer Ross SpencerRobert Galic (RAS) | ||
Rescue dina foxx transmedia case study
Rescue Dina Foxx! (orig. German title: Wer rettet Dina Foxx?), is an award winning transmedia event by the German television network Zweites Deutsches Fernsehen (ZDF). Development was helmed by director and co-writer Max Zeitler in cooperation with ZDF, teamWorx and UFA-lab. The event took place in Germany in April/May 2011 and lasted for six weeks combining TV and internet to highlight the dangers of digital identity theft. Rescue Dina Foxx! was marketed as an "interactive crime story" and turned into Germany's largest alternate reality game to date.
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A TV-crime thriller introduced the story of Dina Foxx who is arrested for murder but claims her world has been manipulated by a digital doppelganger. The film abruptly ended and invited the audience to "Rescue Dina Foxx" by starting a public investigation on the internet and in reality.