Industry Restaurants Website www.reidomate.com.br Founded 1978 | Number of locations 280 | |
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Products Fast food, including:Beverages · Cheese bun · Sandwiches | ||
Estudo de caso rei do mate fgv
Rei do Mate ([ˈʁej ðu ˈmatʃi]) is a Brazilian fast food chain of tea house stores.
The chain was founded in 1978 as a small shop next to the São João and Ipiranga avenue, in the city of São Paulo. Currently, 280 stores are spread across 17 states of Brazil, offering more than 100 combinations of mate tea, hot drinks like cappuccinos and also healthy snacks.
References
Rei do Mate Wikipedia(Text) CC BY-SA