Product type Confectionery Country U.S. | Owner The Hershey Company Introduced 1977 | |
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Website www.hersheys.com/pieces | ||
Baby alive super snackin lily doll eats reese s pieces candy for a snack
Reese's Pieces are a peanut butter candy manufactured by The Hershey Company solely for the North American market; they are oblate spheroid in shape and covered in candy shells that are colored yellow, orange, or brown. They can be purchased in plastic packets, cardboard boxes, or cup-shaped travel containers. The candy was introduced in 1977, and introduced to Canada in 1980. The then relatively new product became very popular with the 1982 release of E.T. the Extra-Terrestrial, in which the candy is featured.
Contents
- Baby alive super snackin lily doll eats reese s pieces candy for a snack
- M m s peanut butter vs reese s pieces comparison mars m m s candy taste test series
- Manufacture
- ET the Extra Terrestrial
- Product line expansion
- References
Reese's Pieces are a product extension of the Reese's Peanut Butter Cups line; this new product was designed to capitalize on the success of the chocolate-covered peanut butter cups. Though, unlike the cups, they have no chocolate.
M m s peanut butter vs reese s pieces comparison mars m m s candy taste test series
Manufacture
The developer of the project turned the problem over to a team of outside scientists, who created a peanut-flavored penuche filling. More experimentation was needed to determine the correct thickness of the shell. Finally, the colors of the candy coating were designed to coordinate with the color of the Reese's package. The goal color distribution is 50% orange, 25% brown, and 25% yellow.
E.T. the Extra-Terrestrial
In 1982, the Mars candy bar company rejected an offer for the inclusion of its key product M&M's in the new Steven Spielberg movie, E.T. the Extra-Terrestrial. Hershey accepted the offer, and with the film's blockbuster success its product sales dramatically increased, perhaps as much as 300%.
Product line expansion
In 2010, The Hershey Company expanded the Pieces line to include York Peppermint Pattie Pieces, Hershey's Special Dark Pieces, and Almond Joy Pieces. Hershey's Milk Chocolate with Almonds Pieces became the fourth expansion of this line in 2012.
