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Rational Ritual: Culture, Coordination, and Common Knowledge is a 2001 book by Michael Chwe a professor at UCLA. Mark Zuckerberg, founder of Facebook, said the rational ritual in Cwas' book is an "important idea for designing social media" and included the book in his Mark Zuckerberg book club.
Contents
Overview
Rational Ritual seeks to understand human rituals, including weddings, inaugurations, and political rallies, in terms of common knowledge generation. Common knowledge is a technical term (see Common knowledge (logic)) introduced by the philosopher David Kellogg Lewis in 1969 and brought into game theory by Robert Aumann. Rational Ritual argues that one of the purposes of a ritual is to create common knowledge.
Reviews
The book was reviewed in The New York Times, Economica, Journal of Economic Literature, Economic Journal, Journal of Artificial Societies and Social Simulation.