Type Toy manufacturing | Headquarters United States | |
Founders Noah McVicker, Joseph McVicker | ||
Rainbow Crafts Company, Inc. or, Rainbow Crafts was a toy manufacturing company created and operated by Noah McVicker and his nephew Joseph McVicker as a subsidiary of the midwestern soap company, Kutol Products. The company manufactured Play-Doh, a modeling compound for children. Rainbow Crafts operated under the McVickers from 1956 until 1965 when it was sold to General Mills with all rights to Play-Doh. In 1971, Rainbow Crafts and Kenner Products (both subsidiaries of General Mills) merged, and, in 1987, Tonka Corporation bought both subsidiaries. Hasbro currently manufactures Play-Doh.
References
Rainbow Crafts Wikipedia(Text) CC BY-SA