Radio XL is the first 24-hour Asian radio station to broadcast to the whole of the West Midlands from Birmingham. With its wide reach Radio XL is available to a potential Asian audience in excess of 250,000 people from the 15+ age group.
The studios are at KMS House on Bradford Street near Birmingham City Centre, from where Radio XL broadcasts live 24/7.
Radio XL is aimed primarily, but not exclusively, at the Asian community. Programmes are designed to reach all sections of the community by using Hindi and English languages. Other specialist programmes are broadcast in Urdu, Gujarati, Punjabi, Bengali and others.
Radio XL is famously known for broadcasting, but also for charity events and advertising and participation in melas regarding Asian communities.
Famous presenters, include: Shabana, Billy Babu, Steven, Poli, Gee,Hardev,Navi,Rabab and the late: PeterG, ZAK MUGHAL and Arun sharma.
Radio XL is available throughout the West Midlands on 1296AM, DAB in Wolverhampton & Shropshire and online via http://sc18.strictlyhosting.co.uk:8002/
Their starting slogan used to be "Night and day, the Asian way".