Industry Management Consulting Website www.rthree.com Number of employees 100 | Headquarters New York Founded 2002 Type of business Private | |
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Key people Goh Shu Fen (Founder, R3) Greg Paull (Founder, R3) Products Management Consulting Services Profiles | ||
R3 is an independent global marketing consultancy specializing in improving the efficiency and effectiveness of marketers and their agencies. Founded in 2002, R3 is made up of a team of over 100 professionals based in the US, Asia Pacific, Europe, and Latin America. Using proprietary processes and tools in the areas of marketing investment and agency relations, R3 provides agency management consulting to eight of the world’s top twenty marketers.
Contents
Formation and early years
R3 was founded in 2002 in Singapore by Goh Shu Fen and Greg Paull, and initially offered agency review, remuneration and relationship consulting services to a core of blue chip clients including Coca-Cola and Samsung.
By 2005, growth in the volume of R3's business in China made it necessary to establish a WFOE (Wholly Foreign Owned Enterprise) in Beijing and Shanghai, headed by Greg Paull. The consultancy moved quickly to expand and consolidate its research capabilities in China with local companies to develop its understanding of the market and its consumers. In this way, R3 was able to secure business from official 2008 Beijing Olympic Sponsors to help prepare and monitor the effectiveness of their marketing campaigns.
Services
Set up in response to an increasing need from marketers to enhance their return on marketing investment, R3 offers consulting services in the areas of Marketing Consulting, Independent Research, Agency Selection and Compensation, Independent Media Auditing and Analysis.
Competitors
Given its broad range of services, R3 has a diverse group of competitors - from general management consultancies such as McKinsey and A.T. Kearny, to more specific agency search and selection service providers and marketing performance management firms such as Pile & Company and Rojek Consulting, and Ebiquity.
Press Coverage
R3 has been cited in many industry related publications including Campaign Asia-Pacific, PR Newswire, WARC, Forbes, and Ad Age .
China CMO Book
R3 recently wrote a book on marketing in China called China CMO, featuring the China marketing heads of Coca-Cola, Visa, Nestle, Adidas, Volkswagen, Lenovo, IKEA, Philips, Johnson & Johnson, AB InBev, Kimberly-Clark, McDonald's, Starbucks, and the Bank of Communications. The book has received favorable reviews on Amazon and elsewhere.