The Quai 54 is the only streetball tournament worldwide sponsored by Jordan Brand. Founded by Hammadoun Sidibe, it has historically been held the last weekend of June every summer in Paris since 2002.
20,000 fans are granted free entry and watch the two-day basketball tournament, including a slam dunk contest.
The venue each year is the Place de la Concorde, Paris which is very close to the Eiffel Tower in the city's eighth arrondissement.
References
Quai 54 Wikipedia(Text) CC BY-SA