Pulido is a surname. Notable people with the surname include:
Alan Pulido, Mexican footballer
Alfonso Pulido (born 1957), American Major League Baseball player
Brian Pulido (born 1961) creator, writer and producer of comic books and films
Bobby Pulido (born 1971), American singer, songwriter, guitarist, and actor
Carlos Pulido (born 1971), Venezuelan Major League Baseball player
Javier Pulido (born 1970), Spanish comic book artist
Maki Pulido, Filipino television journalist
Mariano Pulido (1956–2013), Spanish football player
Rubén Martín Pulido (born 1979), Spanish football player