Website www.publicisna.com Founded 1997 | Ceased operations July 12, 2012 | |
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Formerly called The Kaplan Thaler Group CEO Andrew Bruce (1 Jan 2014–) Headquarters New York City, New York, United States Founders Publicis New York, Linda Kaplan Thaler Parent organizations Publicis Worldwide North America, MMS USA Holdings, Inc. | ||
Publicis New York (formerly The Kaplan Thaler Group, founded in 1997) was an advertising agency based in New York City. Its capabilities were: digital marketing, such as web development, social media, mobile, and online advertising; direct response, television, print, radio, and out of home. The agency is perhaps best known for creating the Aflac duck, Herbal Essences Totally Organic Experience, Continental Airlines “Work Hard. Fly Right." and Swiffer Sweeper campaigns.
On July 12, 2012, Publicis New York, part of Publicis Worldwide in the USA, and the Kaplan Thaler Group, part of the Paris-based Publicis Groupe, merged to form Publicis Kaplan Thaler. The combined New York-based entity, with over 650 employees, became the U.S. flagship agency within the Publicis Worldwide Network of over 200 offices in 82 countries.
On June 30, 2015 Publicis Kaplan Thaler shortened its name to Publicis New York and officially put the PKT name and KTG agency to rest. The Publicis agency would renovate KTG's original 3 floors at 1675 Broadway and expand to other floors, replacing the brightly colored walls, carpet and Lego wall with a sea of red carpet squares and open office workspaces.
CEO and Chief Creative Officer Linda Kaplan Thaler and President Robin Koval are the authors of three books: BANG! Getting Your Message Heard in a Noisy World,THE POWER OF NICE: How to Conquer the Business World with Kindness, and THE POWER OF SMALL: Why Little Things Make All the Difference.