Net income RM00,10 million (2014) Founded 2006 | Revenue RM1,088 million (2014) | |
Key people Ghazali Awang (Chairman)Aman Chowla (CEO) Profiles | ||
Prudential BSN Takaful Berhad (PruBSN) is a Malaysian takaful company. It was founded in 2006 and is a joint venture between Bank Simpanan Nasional and Prudential plc, who have 51 and 49 percent stakes respectively. The company is a provider of both family and general takaful.
With a market share of 39% in the first quarter of 2015, PruBSN is one of the leading family takaful operators in Malaysia. It was the market leader from 2011 to 2014 according to Insurance Services Malaysia. In 2015, it won various awards including 'Best Takaful Institution' by The Asset.
PruBSN has an agency force of 12,000 and partners with Standard Chartered Saadiq, Affin Islamic Bank and Kuwait Finance House Malaysia to distribute their products. In 2013, it began advancing the use of mobile point-of-sales to sell products instantly through debit or credit cards. As of April 2015, more than 50 percent of sales were conducted on the mobile platform.