Kalpana Kalpana (Editor)

Proximic

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Type
  
Corporation

Parent organization
  
comScore

Founded
  
2006

Industry
  
Online Advertising Contextual Advertising Advertising Data Services

Founder
  
Philipp Pieper Thomas Nitsche

Key people
  
Philipp Pieper - CEO Louis Monier – Chief Scientist Rodney Mayers – SVP Business Development

Services
  
Contextual Data, Brand Protection, Audience Interest Data, Analytics Suite

Headquarters
  
California, United States, Munich, Germany

Proximic in 125 seconds


Proximic is a platform that provides real-time data services for contextual data for online advertisers and agencies. The company is based in Palo Alto, with research and development facilities in Munich. The company's CEO Philipp Pieper co-founded the company with mathematician Thomas Nitsche. Thomas Nitsche and Elmar Henne, Proximic's chief architect, developed the Mephisto Chess Computer. Chief Scientist is Louis Monier, founder of the AltaVista search engine.

Proximic launched in alpha testing mode in late 2007. In 2010, the company integrated with the real-time ad platform AppNexus and started to offer its contextual data services to the display advertisers and agencies.

References

Proximic Wikipedia