Proudly South African

The Proudly South African campaign is a South African 'buy local' marketing campaign and logo.

Cost of membership is normally 0.1% of sales of those products bearing the PSA logo, but is negotiable in special circumstances. Non-commercial organisations pay a nominal fee. The group has recently come under criticism because the majority business in the brand are White-owned, leading some to say it is less Proudly South African and more Proudly South Afrikaans.