Type Professional society Members Over 3500 Founded 1976 | Area served Worldwide Employees unknown | |
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Method Certification, industry standards, conferences, publications Key people Bob Johnston(Chair)Lee Shaeffer (Vice-Chair)Edmund M Ziegler (Secretary/Treasurer) Motto Connecting Innovators Worldwide Similar Project Management Institute, Industrial Research Institute, Marketing Executives Network, International Institute of Business, American Society for Quality Profiles | ||
The Product Development and Management Association (PDMA) is a non-profit professional society that organizes and publishes information about the development of new products.
Founded in 1976, they currently have about 3500 members worldwide, with 22 chapters in the United States and 16 affiliates in other parts of the world, including India.
PDMA operates a training program leading to the New Product Development Professional (NPDP) certification.
They hold an annual conference that gives an opportunity for professional exchange, and they offer a wide range of publications, including:
The JPIM journal, published by Wiley-Blackwell and held in numerous university libraries, ranked 19 out of 40 marketing journals that were evaluated for their usefulness in a 2002 study.