Primera Fila: Sasha Benny Erik

Background and concept

The idea of joining the talents of three friends was suggested by themselves and the recording suggested them to make a "Primera Fila" concept recording with hits from each one. So nine songs are from solo hits from Sasha Sokol ("Serás el Aire", "No Me Extraña Nada", "Rueda Mi Mente"), Benny Ibarra ("Sin Ti", "Cielo", "Tonto Corazon") and Erik Rubin ("Dame Amor", "Cuando Mueres por Alguien", "Tu Voz"). They added two new songs, first single "Cada Beso" and "Sólo Tú", and two versions of "Como Hemos Cambiado" and "El Amor Después del Amor".

Singles

The lead single from Primera Fila: Sasha Benny Erik, "Cada Beso", was released digitally on August 28, 2012. The song peaked at the first position in Mexico's airplay chart and in iTunes Mexico, remaining for many weeks within the top 5 positions and becoming a huge radio hit. Before the album release some tracks were digitally released, including "Serás el Aire", "Cuando Mueres por Alguien" and "Tonto Corazon", but none was an official single. In 2013, "Sin Ti" was released as second single of the album."Como Hemos Cambiado" was chosen as third airplay single.

Tour

The tour started in October 2012 and has continued through 2013 inside Mexico. In February they performed three shows at Teatro Metropólitan", and they opened a date in the National Auditoriumby April, but due to the success they had to added a second date the next day. They have played in cities as Guadalajara, Monterrey, Puebla, León , Mérida, among others. They will perform again in the National Auditorium in September.

Commercial performance

Primera Fila: Sasha Benny Erik was certified gold one week after its release in Mexico for shipments of over 30,000 copies, according to the AMPROFON, According to AMPROFON, the physical format of the album debuted in the position #1 in Mexico, certified as gold. The same month was certified as Platinum, subsequently as Double Platinum, then as Double Platinum+ Gold for exceeding sales of 150, 000 sold copies in 2013. In May, the album was certified as Triple Platinum. In November 2013, Primera Fila: Sasha Benny Erik was certified Triple Platinum + Gold. Primera Fila: Sasha Benny Erik is officially recognized as the best-selling Spanish-language album in Mexico for 2013.