Prima pratica (Italian,"first practice") refers to early Baroque music which looks more to the style of Palestrina, or the style codified by Gioseffo Zarlino, than to more "modern" styles. It is contrasted with seconda pratica music. (Synonymous terms are stile antico and stile moderno, respectively). The term prima pratica was first used during the conflict between Giovanni Artusi and Claudio Monteverdi about the new musical style.
At first, prima pratica referred only to the style of approaching and leaving dissonances. In his Seconda parte dell'Artusi (1603), Giovanni Artusi writes about the new style of dissonances, referring specifically to the practice of not properly preparing dissonances (see Counterpoint), and rising after a flattened note or descending after a sharpened note. In another book, his L'Artusi, overo Delle imperfettioni della moderna musica (1600) ("The Artusi, or imperfections of modern music") Artusi had also attacked Monteverdi specifically, using examples from his madrigal "Cruda Amarilli" to discredit the new style.
Monteverdi responded in a preface to his fifth book of madrigals, and his brother Giulio Cesare Monteverdi responded in Scherzi Musicale (1607) to Artusi's attacks on Monteverdi's music, advancing the view that the old music subordinated text to music, whereas in the new music the text dominated the music. Old rules of counterpoint could be broken in service of the text. According to Giulio Cesare, these concepts were a hearkening back to ancient Greek musical practice.