The President’s Advisory Council on Financial Capability was the successor to the President’s Advisory Council on Financial Literacy (Bush, January 22, 2008). (Obama On January 29, 2010, the President signed Executive Order 13530). Its mission is to "improve Americans’ understanding of financial products and terms, expand financial access, and provide appropriate and robust consumer protection." It is operated by the U.S. Treasury Department.
One member of this council is John Hope Bryant, who is an American financial literacy and poverty eradication activist, and "silver rights" entrepreneur. Bryant is the founder, chairman and CEO of nonprofit Operation HOPE.
On March 29, 2012, President Barack Obama, in a White House press release, appointed Marc H. Morial, National Urban League CEO, former Louisiana State Senator from New Orleans, President of the U.S. Conference of Mayors, and Mayor of New Orleans from 1994 - 2002 to serve as a Member of the Advisory Council.
Eldar Shafir is a Princeton University psychology professor who focuses on behavioral economics. His appointment to the Council was announced April 9, 2012.