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Polaroid Land Camera 1000

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Polaroid Land Camera 1000

The Land Camera 1000 is an instant camera manufactured by Polaroid Corporation. In the United States, it was marketed as the OneStep. Based on the Polaroid SX-70, the camera includes a one element plastic lens, fixed focus and an exposure compensation dial knob. It uses the SX-70 time zero film, now manufactured by the Impossible Project. There is a flash specifically made for this model: the Q-light flash. They had two unique shutter colors: red and green.

History

The Polaroid SX-70, while popular when released, was considered expensive at a cost of $180. Thus, Polaroid created cheaper alternatives: rigid plastic Pronto, and the OneStep series. With a release price of $40 (equivalent to $158 in 2016), the Land Camera 1000 became the best-selling camera of the 1977 Christmas shopping season. Later, Polaroid released Type 600 integral series cameras, utilizing the same film format and cartridge but with a different film formulation.

References

Polaroid Land Camera 1000 Wikipedia


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