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Pocky & Pretz Day (ポッキー＆プリッツの日, Pokkii & Purittsu no hi) is a Japanese marketing event that occurs on November 11 each year. The event uses the Ezaki Glico products Pocky and Pretz, which are both long, thin biscuits, to represent the repeated number 1 in the numerical date (i.e. the 11th day of the 11th month). Ezaki Glico has depolyed an advertising campaign surrounding the date each year since 1999. Pocky & Pretz Day has been certified as a memorial day by the Japan Anniversary Association (日本記念日協会, Nihon Kinenbi Kyoukai).
Guinness World Record
On 11 November 2012, the campaign involved trying to set a world record for the "Most mentions of a brand name on Twitter in 24 hours". "Pocky" was mentioned 1,843,733 times on that day and the record was certified by the Guinness World Records. The record was increased to 3,710,044 the following year on 11 November 2013.