Country Bosnia and Herzegovina Founded 2003 | Launch date May 2003 | |
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Type Broadcast Television Network Availability Terrestrial 80% of BiH Worldwide via Satellite Owner Preduzeće za marketing i informisanje "Pink BH Company" d.o.o. Sarajevo Key people Đorđe Sikimić (general director)
Lajla Torlak (editor-in-chief) | ||
Pink BH is a regional television station in Bosnia and Herzegovina and is a member of the Pink Media Group which also owns sister television stations in Serbia (RTV Pink) and Montenegro (Pink M). Pink BH's main headquarters is in Sarajevo.
The station began operations in May 2003 with a limited geographic reach. Pink BH received its broadcast license for a ten-year period from the BiH Communications Regulatory Agency on 15 July 2005. Pink BH's current reach is 75 percent of the country, covering some 63 percent of the population. Pink BH has offices and studios in Sarajevo and Banja Luka. On June 24, 2008, the network opened its new headquarters in the Sarajevo neighbourhood of Alipašino polje.
TV Pink BH is the leading television station countrywide, beating out other privately owned commercial stations and the public television stations. It is the only television station that has managed to cultivate audiences in the two administrative entities (the Federation of BiH and Republika Srpska), and among all three major ethnic groups.
In April 2010, it was reported that Pink BH downsized a large portion of its staff. Out of 163 employees, 57 got laid off on this occasion. The network's management said the decision had been made due to the station's decreasing revenue that went down 50% since 2008. Similarly, the once most watched station's viewership decreased in this period.