People of the Web is a weekly Yahoo! News feature series that which profiles the faces behind the Internet. It reports on World Wide Web content creators, particularly the ones "who are really changing the political, social and religious fabric," according to the show's host, award winning journalist Kevin Sites. The format includes both video and text stories. Sites cites the focus on the business aspect of web content, and the relative lack of coverage of web personalities as the motivation for the series.
Sites' previous project was a year-long series of stories for Yahoo! from various war zones around the word called "Kevin Sites in the Hot Zone", and he brings the same traveling video journalist style to this project. He is also using the same support crew from that series. Neeraj Khemlani, VP, Programming & Development for Yahoo! News & Info said they simply moved from putting a human face on war, to putting a human face on the Internet.
Gal Beckerman wrote in the Columbia Journalism Review that, "the idea of the series is so brilliant and filled with seemingly endless possibility that it’s amazing no one thought of it before."
The series premiered May 29, 2007. It has posted several feature stories including profiles on: