Penhaligon's

History

The original shop was situated in Jermyn Street next to the street's Hammam, where William Penhaligon had been a barber. The second shop opened at 33 St James street, and was attached to the Jermyn Street store at the rear. In the late 1920s, the business moved to Bury Street. The original buildings were destroyed in The Blitz in 1941, however the store on Bury Street remained untouched. A new Penhaligon's shop was opened in 1975 in Covent Garden by Sheila Pickles, with the help of the Italian film director Franco Zeffirelli. Pickles drew upon the formulas left by William Penhaligon himself, and also introduced a range of traditional floral scents for women, notably their unique and distinctive Bluebell, which is still a bestseller today.

Penhaligon's is currently owned by Puig (company) which also owns the French perfume house L'Artisan Parfumeur. It had sales of £10.7m for the year to January 2005, the last year for which accounts are available.

Stores

Besides the flagship store in Covent Garden, other locations in London include the Burlington Arcade, Regent Street, Mayfair, Kings Road, Islington, the Royal Exchange and most recently a second Covent Garden store has opened. Other shops have also been established outside of the capital in Edinburgh, Cambridge, and Chester, as well as internationally in Paris, New York City, Hong Kong, and Singapore.

Notable Products

Between July 2009 and 2011 Penhaligon's reissued a selection of perfumes from their archives under the banner of the Anthology Collection:

In September 2014 Penhaligon's launched the Trade Routes collection, comprising four fragrances inspired by the explosion of trade in London at the end of the 19th Century:

In 2015 Penhaligon's launched two new fragrances inspired by the wilds of the British Coastline.