Peggy is a character used in ads for the Discover Card. In the ads, Peggy is a bearded man with an Eastern European accent and a moth-eaten sweater. Peggy answers the phone for "USA Prime Credit," for whom he gives evasive or unhelpful customer service. One early commercial implies he is perennially in danger of professional reprimand, which may take the form of physical discipline. He works in an unspecified frozen location, and his call center is a jumble of rubbish, outdated electronics, and stray personal effects.
The character of Peggy was created by the Martin Agency of Richmond, Virginia. He is played by actor Tudor Petrut, who was born in Romania and uses his native accent in portraying the character. Peggy has proven popular in other media, including Facebook, where he had over 47,000 fans as of January 2013. On that site, Peggy has given personal acknowledgments to several fans, up to and including voicing one fan's proposal to his girlfriend. The page's owners stopped maintaining the page in April 2013, having discontinued the character.