Pechoin (百雀羚) is a skin care brand of SPDC. The package of this product is often a small round iron box in yellow or blue. In 2008, it won the title of Famous Trademark of China. And before that, it had already won the title of Famous Trademark of Shanghai.
History
In 1931, a company named FuBeiKang in Shanghai introduced the formulation from Germany, and introduced Pechoin as the first generation of skin care goods in China. In the 1930s, Pechoin acquired popularity in China and sold well in Southeast Asia, too. In the 1980s, it was not only marketed on the theme of “protection”, but also for the themes of “nursing” and “nutritious”. So pechoin has built a good reputation for a long time. From 2000, other related brands were developed, and thus, pechoin is facing fiercer competition.