Nationality American Citizenship United States | Occupation Author, Speaker Name Paul Jankowski | |
Alma mater University of Tennessee | ||
Paul Jankowski, (b. March 1966, United States) is an author, keynote speaker and Chief Strategist at New Heartland Group.
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Career
Jankowski attended the University of Tennessee where he began his music career as a college rep for CBS Records. Since then, he moved on to filling managerial and executive level positions at music-related entities including MCA Records, SBK Records, Gibson Guitar Corporation, SFX Entertainment and Elvis Presley Enterprises.
In 2002, Jankowski founded Access Brand Strategies, a branding agency in Nashville, Tennessee that helps brands connect with United States consumers who live in the New Heartland. Some partnerships he has built include Beyoncé and Verizon Communications, Taylor Swift and Pepsi/Yahoo!, Jason Aldean/Dierks Bentley and Mountain Dew, and Blake Shelton and Pepsi/Pizza Hut.
As part of Access Brand Strategies rebranding to New Heartland Group in 2014, Jankowski commissioned Prince Market Research to design and implement a 52-part survey with 1,000 participants across the United States to provide a baseline study of buying behavior and attitudes of the New Heartland consumer.
Jankowski was co-founder and volunteer Executive Director of the TJ Martell Foundation for Cancer, Leukemia and AIDS research from 1990-1998.
Writing
Jankowski has authored two books on marketing to the New Heartland. On November 17, 2014, he published Speak American Too: Your Guide to Building Powerful Brands in the New Heartland, which combines new research from the New Heartland Consumer Research Study and case studies to familiarize brands with the New Heartland.
Jankowski is a regular contributor to Forbes and has been featured in many publications including Adweek, Bloomberg, Fast Company and Entrepreneur.